Campaign Management
Target CPA (tCPA): A Practical Guide for Performance Marketers
Are you paying for clicks and hoping they turn into something more? That question sits ...
ilana.d
200 articlesArticles by this author
Campaign Management
Topic vs. Keyword Targeting: Which Strategy Delivers Higher ROI for Performance Advertisers?
As performance advertising grows and matures, many marketers are discovering the limits of relying on ...
AI Campaign Optimization
Broad Targeting vs. Retargeting: How to Choose the Right Strategy for Your Campaign Goals
Digital advertisers have more targeting options at their disposal than ever before, but more choice ...
Identity Resolution
How to Use Contextual Targeting to Scale Consumer Electronics Campaigns
Consumer electronics advertising presents some specific challenges for advertisers: many social media ads mislead consumers, ...
Campaign Management
Topic Targeting vs. Contextual Targeting: Which Is Right for Your Campaign?
The third-party cookie hasn’t completely crumbled, but it has gone stale. Firefox and Safari have ...
Identity Resolution
Contextual Advertising: Ad Placements That Make Sense, No Cookies Required
As stricter internet regulations require a shift away from cookies to track user behavior online, ...
AI Campaign Optimization
How to Safely Scale Performance Budgets With Automation
Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...
Trends & Statistics
Travel Marketing Trends 2026: How to Make Your Spend Go Further
Travel behavior continues to shift as technology, costs, and expectations evolve. From immersive experiences to ...
AI Campaign Optimization
How to Choose the Right Strategy for Campaign Budget Adjustments
Budget adjustments are a constant part of a performance marketer’s daily work. Getting these adjustments ...
AI Campaign Optimization
What Is an Advertiser? Turning Digital Discovery Into Dollars
In the digital world, we’re always being sold something, but who exactly is it that’s ...
Trends & Statistics
Retail Marketing Trends 2026: Understanding What Works
Retailers face slower growth, higher costs, and tougher competition in 2026. Shoppers are more price ...
Trends & Statistics
Mobile Marketing Trends 2026: What’s Working, and Why
Mobile is the primary channel through which customers experience your brand, often long before they ...