HPE Automotores & Media.Monks Increase Engagement Across Mobile Devices with Taboola News & Xiaomi Integration
Performance at a Glance
73%
Higher CTR Than PMP Campaigns
Company
HPE Automotores is a vehicle manufacturer that represents Mitsubishi Motors and Suzuki brands in Brazil. Media.Monks is a marketing agency that combines creativity, data, media, and technology to revolutionize how brands inspire the world.
Challenge
Drive awareness for the L200 Triton Sport car among customers in Brazil.
Solution
Launch Taboola News ads across Xiaomi mobile devices, reaching target customers right on their smartphones.
Results
Taboola delivered a 73% higher CTR than PMP campaigns while also driving leads and sales.
We have very close and accessible points of contact within Taboola, including their sales, technical, and service teams. This greatly facilitated our partnership and ensured that we avoided delays and friction during the campaign process. Taboola’s teams also frequently provided optimizations for currently running campaigns and suggestions for new ones yet to be launched. They consistently offered solutions that aligned with the client's business objectives.
