Performance at a Glance
69%
Reduction in cost per lead (CPL) in five months
3x
Increase in lead volume over five months
2x
Increase in lead-to-booking (L2B) rate
Company
Verisure Chile provides customized connected alarm systems with 24/7 monitoring, protecting homes and businesses as part of the global Verisure Group.
Challenge
Verisure Chile needed to lower acquisition costs across native channels while increasing lead-to-booking rates.
Solution
They used Realize to run AI-optimized native and display campaigns, combining maximize conversions bidding, mid-funnel display strategies, and AI-generated creative.
Result
In five months, Verisure Chile reduced CPL by 69%, tripled lead volume, and doubled their lead-to-booking rate.
Working with Realize has been a turning point for our campaigns. The strategic vision, technical expertise, and constant support from the Taboola team helped us optimize the right audiences and gain greater autonomy for our Native strategy. In just five months, we have not only reduced CPL, tripled our lead volume, and improved our lead-to-booking rate, but we have also been able to sustain and scale thanks to this close collaboration.
