PortAventura World Achieves 44% Higher ROAS Than All Their Performance Campaigns with Realize
Performance at a Glance
+44%
Higher ROAS compared to other performance channels in 2024
-47%
Lower CPA compared to other performance channels in 2024
Company
PortAventura World is a tourist resort in Spain that aims to create experiences that have a positive impact on people, the environment, and the planet.
Challenge
Increase hotel bookings by attracting high quality traffic of users likely to convert.
Solution
Launch Realize Image Ads across top publisher sites, using Maximize Conversions to increase conversions.
Result
Realize helped PortAventura World increase hotel bookings at a 44% higher ROAS and 47% lower CPA compared to other performance channels in 2024.
The Taboola account management team, and specifically Guillermo, consistently monitored our campaigns and their performance, proactively identifying potential optimizations to improve our CPA. Additionally, they kept us informed about important updates and new features of Realize, ensuring we can leverage the latest advancements to maximize our success.
