Peugeot & Publicis Media Achieve 2.45X Lower CPL Than Benchmark with Taboola Contextual Targeting
Performance at a Glance
Lower CPL Than Benchmark
Higher vCTR Than Other Campaigns
Lower CPA with Taboola Retargeting
Company
Peugeot, with a legacy of over two centuries, is a global car manufacturer committed to innovative design and engineering excellence. Publicis Media, part of Publicis Media, has been a global communications and media leader for over 80 years.
Challenge
Run a pre-launch campaign for Peugeot’s new release of the 3008 model, generating visibility and leads.
Solution
Leverage Taboola’s advanced contextual and topic targeting solutions to reach audiences across premium publisher sites. Use Taboola retargeting and Maximize Conversions bidding strategy to drive leads at more efficient costs.
Results
With Taboola, Peugeot and Publicis Media achieved a 2.45X lower CPL than their benchmark and 14% lower CPA than other campaigns.
We sought Taboola’s expertise to enhance our campaign with advanced contextual targeting strategies. Since we had a robust tracking mechanism in place, we were also able to use Taboola’s Maximize Conversions bid strategy to optimize campaigns towards a specific conversion event. The resulting performance was very positive, leading to increased traffic and leads at lower costs.
