Performance at a Glance
61%
Increase in ROAS
21%
Decrease in vCPM
Company
Kapten & Son is a German retailer that designs stylish accessories for the global citizen.
Challenge
Drive brand awareness and e-commerce purchases during a one-week flash sale.
Solution
Use Taboola Image Ads and retargeting tools to advertise products across relevant publisher sites.
Result
With Taboola, Kapten & Son was able to increase ROAS by 61% and decrease vCPM by 21% in just one week.
Taboola helped us increase ROAS at a significantly better vCPM during our flash sale. We were able to collect a wealth of impressions as a result. The Taboola account team also provided very strong support in discussing campaign setups, targeting, and ad creation.
