Hyundai & INNOCEAN Drive 30% Lower Cost Per Session with Taboola’s Bidding Strategy ‘Maximize Conversions’
Performance at a Glance
Lower Cost Per Session Than Target
Company
Hyundai Motor Company is a leading automobile manufacturer that designs, develops, and distributes a wide range of vehicles and automotive parts. INNOCEAN, launched in 2005 as the marketing vanguard for Hyundai Motor Group, evolved rapidly into a true global marketing communications company, with more than 3,000 creative minds and a worldwide network consisting of 41 overseas operations.
Challenge
Drive new Qualified Sessions to the Hyundai Tucson landing page among audiences in Spain at a maximum Cost per Session, as well as generating new Leads (Car Configurations) through Hyundai's interactive website and reduce the Bounce Rate.
Solution
Our new Bidding Strategy ‘Maximize Conversions’, powered by our core machine learning algorithm (SmartBid) that automatically optimizes bids to maximize conversions. Our algorithm is able to make continuous adjustments using hundreds
of data signals resulting in improved performance.
Results
With Taboola, Hyundai increased Qualified Sessions at a 30% lower Cost per Session than target. Hyundai also achieved a 26% lower Cost per Lead as well as a 10% lower Bounce Rate compared to other channels like Display and Social.
“In collaboration with Taboola's proficient Account Management and Sales teams, we strategically implemented solutions such as Maximize Conversions, Motion Ads Studio, and the Taboola Pixel, resulting in a remarkable transformation of our campaign performance. Maximize Conversions emerged as a pivotal force, enabling us to reach our target audience at scale and, notably, achieving a remarkable 30% reduction in Cost Per Session (CPS), surpassing our initial targets.”
