With Taboola Maximize Conversions, GMF Achieved an 82% Increase in Lead Volume Compared to 2023, Surpassing Goal by 134%
Performance at a Glance
+82%
Increase in Leads in 2024
Company
GMF (Covéa Group) is a leading mutual insurance group in France that provides insurance and savings solutions tailored to individuals, particularly public sector employees.
Challenge
Generate leads from new prospects at the lowest cost possible.
Solution
Launch Taboola Motion and Image Ads across the open web, implementing Maximize Conversions to drive performance results at efficient costs.
Results
With Taboola, GMF achieved an +82% increase in the number of leads generated in 2024.
Taboola's Maximize Conversions bidding tool was a game-changer. It allowed us to scale performance results across the open web and drive brand-new prospects to our landing pages, exceeding our KPI objectives for the year.
