Embracon Nearly Doubles Realize Budget After Sponsored Content Drives Real Home Purchases
Performance at a Glance
Home purchases driven by sponsored content in 2025
More unique leads year-over-year
Projected increase in Realize budget for the following year
Company
Embracon is one of Brazil's largest independent consortium administrators, helping people acquire homes and vehicles through interest-free savings circles - with no interest and no down payment.
Challenge
Embracon needed to reach new audiences beyond search and social, and educate Brazilian consumers about consortium at the moment of discovery.
Solution
Embracon used Realize to distribute content on premium Brazilian publisher sites, reaching high-intent audiences at the moment of discovery.
Result
Realize drove qualified traffic to Embracon‘s content, generating leads that resulted in two home purchases and 4% more unique leads than the 12 months prior.
The partnership with Realize transformed our media strategy. With intelligent formats and qualified reach, we were able to educate consumers about consortium, generate leads efficiently, and reallocate investments with confidence. More than performance, we gained a strategic partner that understands our objectives and delivers value at every stage of the journey.
