AIDA & Initiative Drive 5X ROAS and a 26% Lower CPO than Peer Set with Taboola’s AI-Powered Performance Platform
Performance at a Glance
Lower Average CPO Than Peer Set
Average Campaign ROAS
More Conversions Than Campaign Start, While Lowering CPO by 50%
Higher Campaign ROAS Than Peer Set
Company
AIDA Cruises is a leading German cruise line offering voyages to diverse destinations worldwide. As one of the leading global media agencies, Initiative unlocks business growth for the world’s most ambitious and prestigious brands.
Challenge
Acquire new customers by using the latest and most innovative ad technology to capture audiences on the open web and find the right advertising partners to achieve this with.
Solution
Launch Taboola Image Ads across the open web, implementing the Maximize Conversions bidding tool and audience targeting solutions to optimize results.
Result
Taboola achieved a 5X average campaign ROAS and a 26% lower average CPO compared to the peer set for AIDA. They also drove 82% more conversions compared to the campaign start while simultaneously reducing CPO by 50%.
We are delighted that we have succeeded in setting new standards in digital performance marketing for AIDA with Taboola as our partner. Through the use of innovative technologies, intelligent targeting and data-driven optimisation, we were not only able to achieve a five-fold ROAS, but also reduce the CPO by 26% compared to the competitive environment. This partnership was much more than a campaign - it was a strategic alliance that showed how powerful collaboration and technological excellence can be.
