Adidas Successfully Increases Brand Awareness for Boost Technology with Agency EssenceMediacom and Taboola
Performance at a Glance
50%
Increase in CTR After Working With Taboola Video Studio
25%
Higher CTR than other video platforms
Company
Adidas is the largest sportswear manufacturer in Europe. EssenceMediacom is a trusted digital partner to more than 2000 global brands, working with Adidas to create and promote Adidas’s Boost technology.
Challenge
Increase awareness for Boost sneaker technology separate from the ubiquitous Adidas name in Israel.
Solution
Use Taboola Video to promote video content related to Boost Technology, and create unique video content using Taboola Studio with overlaid CTA to drive clicks and conversions.
Results
With Taboola, EssenceMediacom was able to uplift CTR, increase awareness, and drive sales. The sneaker shown in the video became a best-seller.
We were pleasantly surprised with the results we saw. Compared to past campaigns for Boost Technology, the lift on those who saw the ad, and those who clicked through, was impressive.
