SEO
YMYL (Your Money Your Life): What It Is, Why It Matters
Not all content is created equal — at least in the eyes of Google. When ...
Stephanie Faris
53 articlesArticles by this author
Performance Marketing
Cookieless: What It Means, How It Works
Discover what cookieless means, how it affects your marketing and advertising efforts, and what actionable ...
Content Marketing
Blog: Definition, Formats, Benefits for Marketers
Blogging is alive and well in 2025, giving marketers the opportunity to create thought leadership ...
Performance Marketing
Behavioral Targeting: What It Is, How It Boosts Conversions
In today’s competitive marketing environment, it’s crucial to ensure your messaging reaches your target audience. ...
Performance Marketing
Ad Spend: A Complete Guide for Small Businesses
Consumers are constantly bombarded with marketing messages, whether they’re binge-watching a new TV series or ...
Conversion Rate Optimization
Banner Blindness: What It Is, And How To Fix It
Consumers are constantly bombarded with ads, whether they’re passing billboards on the way into work ...
Paid Advertisement
Yahoo Ads: A Guide with Proven Tactics for Success
Before Google, Facebook, and LinkedIn, online users relied on Yahoo. Being around since 1994 gives ...
E-commerce
6 Best E-commerce Platforms for Marketers in 2026
Marketing is essential for any online business, and building a storefront is only the beginning. ...
Marketing Automation
Marketing Automation: What It Is, How It Works, Best Practices
What Is Marketing Automation? Getting the word out about your business’ offerings takes time, so ...
Performance Marketing
Intent-Based Targeting: How To Effectively Target Users Who Take Action
When someone visits your website, what’s the likelihood that visit will turn into a sale? ...
Target Audience
How To Build an Audience From Scratch: Tips for Success
Social media seems to get more unpredictable with each passing year. In 2025, marketers are ...
Performance Marketing
8 Top Performance Marketing Trends for SMBs To Know in 2026
The ever-expanding world of data analytics means that businesses have unprecedented access to information in ...