Performance Marketing
Ad Rejection: Causes, Examples, and Prevention
It’s the moment every advertiser dreads. You build your campaign and hit publish, but instead ...
Stephanie Faris
50 articlesArticles by this author
Performance Marketing
Target CPA (tCPA): A Practical Guide for Performance Marketers
Are you paying for clicks and hoping they turn into something more? That question sits ...
Marketing Automation
How to Safely Scale Performance Budgets With Automation
Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...
AI Marketing
Why AI Ads Offer Superior Cost-Efficiency Without Sacrificing Performance
For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative ...
A/B Tests
Four Ways GenAI Ad Maker Improves Creative Performance
In performance marketing, your creative is either working or it’s costing you money. With engagement ...
Holiday Shopping
Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
Creative
Innovation vs. Imitation: Why Stealing Creatives Guarantees Failure
In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns ...
Conversion Rate Optimization
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...
Performance Marketing
Blending Generative AI With Human Expertise for High-Converting Content
Artificial intelligence (AI) stands to transform every industry, from customer service to network security. Nowhere ...
Conversion Rate Optimization
Four Strategies For Online Shopping Store CRO: Realize Expert Recommendations
From the time they wake to the second they shut off their devices and go ...
Performance Marketing
Healthcare Marketing: Strategies to Reach and Engage Patients
When consumers have questions, the internet is usually the first stop, and that especially holds ...
Performance Marketing
Back-to-School Retargeting Strategies to Reach Students Across the Web
Students are a valuable demographic for today’s marketers. This is especially true at the college ...