Performance Marketing
What’s Holding Back Agentic AI Adoption? Risks of Delay Explained
An overwhelming 82% percent of marketers say agentic AI on the open web represents a ...
Stephanie Faris
53 articlesArticles by this author
Performance Marketing
Beat Meta Diminishing Returns with Yahoo Mail Premium Inventory
Every growth-focused home improvement brand eventually runs into the same problems: performance plateaus, budgets increase, ...
A/B Tests
Effective A/B Testing Techniques to Optimize ROI in Insurance Campaigns
If you want to understand why many insurance campaigns stall, look at the landing page. ...
Performance Marketing
Target CPA: Do’s & Don’ts for Your Performance Campaigns
Target cost per acquisition (tCPA) can be one of the most powerful levers in performance ...
Performance Marketing
Ad Rejection: Causes, Examples, and Prevention
It’s the moment every advertiser dreads. You build your campaign and hit publish, but instead ...
Performance Marketing
Target CPA (tCPA): A Practical Guide for Performance Marketers
Are you paying for clicks and hoping they turn into something more? That question sits ...
Marketing Automation
How to Safely Scale Performance Budgets With Automation
Managing performance budgets at scale is a constant balancing act. Growth requires higher spend, but ...
AI Marketing
Why AI Ads Offer Superior Cost-Efficiency Without Sacrificing Performance
For chief marketing officers, chief financial officers, and performance marketing leaders, the question surrounding generative ...
A/B Tests
Four Ways GenAI Ad Maker Improves Creative Performance
In performance marketing, your creative is either working or it’s costing you money. With engagement ...
Holiday Shopping
Q5 Top Advertising Creative Trends and Messaging Themes
Between December 26 and mid-January, the digital ad landscape makes a dramatic shift. Shoppers move ...
Creative
Innovation vs. Imitation: Why Stealing Creatives Guarantees Failure
In performance marketing, everyone wants the fastest route to a winning ad. Imitating successful campaigns ...
Conversion Rate Optimization
Creating Storytelling Performance Ads That Filter Your Audience
To unpack what truly drives return on investment with performance advertising on the open web, ...