Ad Creative
Best Creative Practices for Performance Marketers in 2026
If you’re a performance advertiser in 2026, chances are high you’re using data and audience ...
Christine Cignoli
75 articles
Christine Cignoli is a writer and editor with more than 20 years of experience as a technology reporter and content marketer. She earned an MA in Publishing and Writing from Emerson College and a BA in English from UVM, and has written and created content strategies for Confluent, Google Cloud, and more. She's based in Boston.
Articles by this author
Ad Creative
Landing Pages: How They Work, Benefits, Best Practices
Landing pages are a key part of marketing strategy for most businesses. That’s because they ...
AI Campaign Optimization
Real-Time Marketing Analytics: Why They Matter
As marketing data becomes more expansive and technology continues to fold in AI capabilities, real-time ...
Campaign Management
Media Mix Modeling (MMM): What It Is, How It Works
Media mix modeling is the tried-and-true practice of analyzing sales and marketing data to make ...
Ad Creative
Looking Beyond Old-School Ads: Modern Strategies to Reach Today’s Audience
It wasn’t long ago that advertising referred simply to TV ads, billboards, or buying space ...
AI Campaign Optimization
6 Campaign Tips for Back-to-School Marketing
What’s changed in our 2026 update: All stats, figures, and tips have been updated for ...
AI Campaign Optimization
Affiliate Marketing: What It Is, How to Get Started
What is Affiliate Marketing? Affiliate marketing is a strategy in which a publisher or online ...
AI Campaign Optimization
B2B Marketing: Channels, Solutions, Best Practices
What Is B2B Marketing? Business-to-business (B2B) marketing is the practice of marketing products or services ...
AI Campaign Optimization
Paid vs. Earned Media: Balancing a Comprehensive Media Strategy
Modern marketing in a busy digital landscape requires a comprehensive media strategy. As you’re planning ...
Campaign Management
Customer Acquisition Cost (CAC): How to Calculate and Optimize It
What is Customer Acquisition Cost? Marketing metrics can vary by industry or company size, but ...
Campaign Management
Top-Of-Funnel Marketing: What It Is, How It Works, and Tactics
Top-of-funnel marketing builds brand awareness, generates leads, and engages potential customers.
AI Campaign Optimization
7 Best Content Distribution Platforms to Grow Your Reach
In 2026, creating captivating content is still vital, but it’s all for nothing if your ...