Campaign Management
Pay Per Lead (PPL): The Advertiser’s Guide
In digital advertising, it’s not always enough to get clicks or impressions — most businesses ...
Colin Graves
33 articles
Colin Graves is a seasoned writer and editor specializing in marketing and personal finance. He has previously served as an editor with LinkClicky and LarryLudwig.com, with additional experience in the e-commerce space through the popular blog "My Wife Quit Her Job."
Articles by this author
Campaign Management
Pay-Per-Click: Understanding The Role of PPC
Pay-per-click (PPC) advertising is one of the most effective ways to achieve your campaign goals, ...
AI Campaign Optimization
App Installs: Definition and Best Practices
If you’re a marketer tasked with boosting mobile app installs, one of the best ways ...
Ad Creative
Ad Units: A Complete Guide for Digital Marketers
If you’re a marketer wanting to maximize ad performance and ROI, you need to understand ...
Campaign Management
De Minimis Crackdown: A Wake-Up Call for D2C Marketers?
For years, the “de minimis exemption,” which allows low value goods to enter the U.S. ...
AI Campaign Optimization
How Trump’s Tariffs May Affect Digital Advertisers
Trump’s new tariffs could hit digital advertisers hard in the short term, but will it ...
AI Campaign Optimization
Partner Marketing: Everything You Need To Know
Partner marketing — also called partnership marketing or co-marketing — is a collaboration with a ...
Ad Creative
Native Video Advertising: All You Need to Know
What Is Native Video Advertising? Native video advertising is a form of paid media where ...
AI Campaign Optimization
Financial Services Marketing: Characteristics, Challenges, Strategies
In the dynamic and often complex world of financial services, the strategic use of data ...