Performance Marketing
App Installs: Definition and Best Practices
If you’re a marketer tasked with boosting mobile app installs, one of the best ways ...
Colin Graves
33 articles
Colin Graves is a seasoned writer and editor specializing in marketing and personal finance. He has previously served as an editor with LinkClicky and LarryLudwig.com, with additional experience in the e-commerce space through the popular blog "My Wife Quit Her Job."
Articles by this author
Performance Marketing
6 Best App Install Ads Platforms
In today’s hyper-connected world, having a fantastic mobile app is just the first step. The ...
Performance Marketing
Ad Units: A Complete Guide for Digital Marketers
If you’re a marketer wanting to maximize ad performance and ROI, you need to understand ...
Industry Trends
De Minimis Crackdown: A Wake-Up Call for D2C Marketers?
For years, the “de minimis exemption,” which allows low value goods to enter the U.S. ...
Industry News
How Trump’s Tariffs May Affect Digital Advertisers
Trump’s new tariffs could hit digital advertisers hard in the short term, but will it ...
Display Ads
Nine Top Display Advertising Networks for 2026
What’s changed in our 2026 update: Four new networks added: Amazon DSP Media.net Adsterra HilltopAds ...
Influencer Marketing
Partner Marketing: Everything You Need To Know
Partner marketing — also called partnership marketing or co-marketing — is a collaboration with a ...
Native Advertising
Native Video Advertising: All You Need to Know
What Is Native Video Advertising? Native video advertising is a form of paid media where ...
Performance Marketing
Financial Services Marketing: Characteristics, Challenges, Strategies
In the dynamic and often complex world of financial services, the strategic use of data ...