Philips Home Appliances Engages High-Quality Audiences with Realize First-Party Targeting
Performance at a Glance
25%
Higher conversion rate vs. network average
30%
Lower bounce rate vs. network average
Company
Philips Home Appliances, is a global leader in innovative home solutions, operating in over 100 countries.
Challenge
By leveraging Taboola’s proprietary first-party audiences, the campaign achieved performance that outpaced typical outcomes in the category – a clear indication of how precise targeting can unlock high-value user engagement.
Solution
Launch Realize Motion Ads across top publisher sites, and leverage first-party targeting solutions to reach high-quality audiences.
Results
With Realize’s first-party signals and targeted ad placements, Philips Home Appliances achieved a 25% higher conversion rate and 30% lower bounce rate compared to the network average.
We partnered with Taboola for its extensive publisher network and robust audience targeting. Leveraging Realize’s high-intent user targeting, we achieved optimal engagement and conversion rates, making Realize an indispensable part of our media mix. Realize’s ability to align audience insights with ROI optimization has truly enhanced our campaign’s success.
