Mercedes-Benz Drives Stronger Engagement and Lower Costs Than Its Existing Performance Channels with Realize
Performance at a Glance
higher engagement rate than existing performance channels
Time on site compared to media mix
Cost per session across all media channels
Company
Mercedes-Benz Taiwan Ltd. (“Mercedes-Benz Taiwan”) is the Taiwan subsidiary of Mercedes-Benz, the globally renowned German luxury automotive brand with more than 140 years of automotive heritage and innovation. OMD Taiwan is part of OMD Worldwide, the world’s largest media network and a subsidiary of Omnicom Media.
Challenge
Mercedes-Benz needed to drive qualified traffic to their website for new car launches and sales campaigns, reaching potential buyers who would engage deeply enough with the content to move toward a purchase.
Solution
OMD Taiwan used Realize to run native ads for sales campaigns and rich media display ads for Mercedes-Maybach launches. They targeted high-intent buyers using Taboola 1P and 3P Marketplace Audiences and Search Keyword Targeting.
Result
Realize outperformed other media channels across both campaigns, delivering up to 63% higher engagement rates, 2x the time on site, and the best cost per session in the mix.
Every channel we run has to prove it drives quality sessions, not just clicks. Realize outperformed our other media on time on site and engagement across both our Mercedes-Maybach and sales push campaigns. That's why it's now a core part of how we plan media for Mercedes-Benz.
