Performance at a Glance
Post App Install Registrations
Lower Customer Acquisition Cost (CAC) than Target
Fraudulent Installs Blocked from Paid Affiliate Sources
Increase in User Acquisition with the Help of Adjust Attribution
Company
Zupee offers multiple skill games like Zupee Gold, Ludo Supreme, Ludo Ninja, Snakes and Ladders and more. Adjust is the mobile attribution platform that helps marketers grow their mobile apps with solutions for measuring and optimizing campaigns.
Challenge
Eliminate fraudulent activity while acquiring new users at scale and meeting CAC, Average Revenue Per Unit (ARPU) and ROI goals by testing new channels.
Solution
Run Taboola sponsored content and motion ads campaigns through integration with Adjust, reaching users at scale on premium publisher sites across the open web.
Result
By working with Taboola and Adjust, Zupee was able to achieve a 25% lower CAC than target, and drove 100,000+ app installs.
Taboola’s direct S2S integration with Adjust helped in defining clear conversion goals, and postback data from Adjust helped Taboola to optimize campaigns for better ROI. We easily defined the demand for our campaigns with the help of audience, geo, and SmartBid capabilities to achieve our CAC, ARPU and ROI targets.
