Performance at a Glance
33.5M
People Reached Across 3 Key Markets
40%
More Leads Than Other Platforms
30%
Lower CPA Than Other Platforms
Company
Ziwo is a leading cloud-based contact center solution in the GCC region. Project Agora is a media technology company that helps businesses meet their goals with performance solutions and Taboola’s exclusive partner in the region.
Challenge
Generate high-quality B2B leads, scaling results beyond search and social channels.
Solution
Launch Realize Native Image Ads to target audiences across the open web, including exclusive Yahoo inventory, to drive performance results at scale.
Result
With Realize’s performance solutions, Ziwo reached 33.5 million people across key markets. Realize also generated 40% more leads and a 30% lower CPA than other platforms.
With Realize, we were able to access premium open web inventory that we’d never tapped into before. This opened up new avenues to scale outside the walled gardens and convert our target audience. Our Project Agora account management team also provided more personalized and frequent support.
