How Matterkind Helped The Economist Decrease Subscription CPA by 55% with the Taboola Programmatic DSP
Company
Matterkind, IPG’s activation intelligence company, drives better business outcomes while putting the customer experience first. The Economist is an authoritative global news and analysis publisher, offering print and digital subscriptions.
Challenge
Matterkind needed to help its client, The Economist, transition from direct buying to programmatic buying in order to increase subscriptions.
Solution
Matterkind ran The Economist’s programmatic ads through the Taboola DSP and used the Taboola Pixel to monitor on-site engagement.
Results
With the Taboola DSP, Matterkind decreased subscription CPA by 55% and increased vCTR by 28% for The Economist.
We needed a seamless way to transition direct buying activity over to programmatic buying via DSP. Taboola’s account management went over and beyond, delivering training, strategy sessions, and data-driven insights to ensure that we over-performed vs. direct buying and KPI’s. This activity has now formed a key part of our always-on programmatic performance strategy.
