SciPlay Increases iOS and Android Downloads and ROI with Long-term Taboola Partnership
Performance at a Glance
8%
Increase in ROI
4.5%
Higher Player Value Than Other Platforms
6%
Decrease in Cost Per Install Over Time
Company
SciPlay is a leading global developer and publisher of mobile games.
Challenge
Increase mobile app downloads and player value across Apple and Android devices.
Solution
Launch Taboola Motion Ads with contextual targeting across mobile devices, directing users to download the SciPlay app.
Result
With Taboola, SciPlay was able to increase app downloads and player value among Apple and Android users, beating their ROI goals by 8%.
By running Taboola Motion Ads for two of our games, we’ve been able to reach more U.S. mobile users across both iOS and Android devices and drive app downloads. Most importantly, Taboola has also helped us track and target high in-app spenders on both Apple and Android devices, generating a greater ROI and higher player value over time.
