Performance at a Glance
Incremental spend over 2 months
Purchases generated
Peak weekly spend acceleration
Company
Rejuvacare is a wellness brand offering wearable massage devices and other products designed to provide natural pain relief and support everyday wellbeing.
Challenge
Rejuvacare has a diverse product portfolio and wanted an automated, performance-driven solution that could dynamically allocate budgets across multiple campaigns and provide optimal performance.
Solution
Rejuvacare used Budget Allocator, part of Realize+, to dynamically allocate budget towards campaigns with the lowest-cost conversions, maximizing cost efficiency without the need for manual intervention.
Results
With Budget Allocator, Rejuvacare unlocked more than $300K in incremental spend over a two month period while continuing to hit its CPA goal. By automatically directing budget towards the strongest performing campaigns, Rejuvacare accelerated weekly spend by as much as 3.2X and generated more than 3,100 purchases, with less need for manual optimization.
Realize consistently delivers some of our strongest campaign performance. The team is proactive and the platform evolves faster than any partner we work with. Budget Allocator is an offering we haven't seen on any other platform and it has transformed how efficiently we scale. We've seen the impact directly on customer lifetime value.
