Performance at a Glance
ROAS improvement through optimization
with primary performance benchmark
Higher ROAS during peak campaign periods
Company
Olight is a global portable lighting brand offering compact EDC flashlights and high-performance tactical outdoor lights.
Challenge
Olight aimed to reach high-intent buyers and scale conversions beyond the limits of search and social, which had begun to show diminishing returns.
Solution
Olight used Realize to retarget high-intent users who had visited their site, added products to cart, or started checkout—leveraging pixel- based audience segmentation to drive efficient re-engagement and conversions.
Result
Olight achieved nearly 2x higher ROAS during peak campaign periods. Through ongoing optimization with their Taboola account manager, they doubled their overall ROAS. Realize now delivers ROI on par with Olight’s established high-performing channels.
Realize gave us a way to bring back users who had already shown interest in our products and convert them at the right moment. The platform now performs on par with our established performance channels, which is our benchmark, and the ongoing support from the Taboola team helped us double our ROAS through creative and targeting optimizations.
