Performance at a Glance
Return on Ad Spend (ROAS)
More Revenue Generated Than Their Target Goal
Marketing Budget Allocated to Realize
Company
Meitav is a leading investment management company in Israel, providing a wide range of financial services and solutions for individuals and institutions. GO Digital Marketing is a digital agency specializing in high-scale performance marketing and e-commerce for global brands.
Challenge
Promote the launch of a new investment option, driving high-quality website traffic to increase conversions. Meitav’s primary goal was to receive 20X return on ad spend.
Solution
Launch multi-format Realize Ads to target audiences on publisher sites, with assets built by the Taboola Creative Shop. Use Maximize Conversions to enhance performance results.
Result
Meitav generated over 78X their marketing investment, exceeding their original target by 4X. More than 50% of their marketing budget was allocated to Realize.
Partnering with Taboola allowed us to scale our performance marketing efforts efficiently. Their AI-driven approach, combined with strategic support from Taboola, had a significant impact on our bottom line.
