Performance at a Glance
Customers Converted in the course of 6 Months
Lower CPA than goal achieved with Retargeting
Lower CPA than goal achieved with Attentive Audiences
Company
Lifeboost believes it’s possible to drink the highest quality of coffee (that actually tastes good) while paying farmers fairly, using sustainable farming methods, and protecting wildlife.
Challenge
Find new and innovative ways to reach coffee lovers outside of traditional search and social media platforms.
Solution
Work with Taboola to reach premium audiences on the open web, using CTA Button and Description ad formats, and retargeting and Attentive Audience features.
Result
With Taboola, Lifeboost was able to convert 10,000 customers in 6 months, while achieving a CPA 75% lower than their goal with retargeting, and 87% lower than their goal with Attentive Audiences.
We originally wanted to work with Taboola to bolster our prospecting at the top of the funnel, but soon realized their audiences were converting for us at scale — and at a much lower cost than on search and social channels. We look forward to continuing to work with Taboola as a critical part of our media mix.
