Major US retailer lifts conversions 28% with Performance Enhancer offered through LG Ad Solutions
Performance at a Glance
Uplift in conversion rate to site visits in round one
Uplift in conversion rate to site visits in round two
Combined total impressions across two weeks
Company
A major US retailer operates one of the largest home goods and furniture e-commerce platforms in the country. They used Performance Enhancer offered through LG Ad Solutions to test whether combining CTV with open web could drive more site visits.
Challenge
The retailer wanted to know whether adding LG Ad Solutions CTV to their existing Realize campaigns would meaningfully increase site visit conversions.
Solution
They ran a controlled A/B test using Performance Enhancer, combining LG Ad Solutions CTV with their existing Realize open web campaigns to measure the incremental impact of adding CTV to the mix.
Result
Across two rounds of testing, the campaign delivered a 27.5% uplift in CVR to site visits in round one and 28.7% in round two, demonstrating that combining Performance Enhancer with CTV campaigns meaningfully elevates overall campaign performance.
