Good Neighbors Lowers CPA by 31% While Driving Charitable Donations With Realize
Performance at a Glance
Lower CPA
Lower CPC
Increase in share on Taboola
Company
Founded in Korea in 1991, Good Neighbors is a global child-rights organization supporting children and communities through professional social welfare and international development programs. In collaboration with Ad Efficiency, a performance marketing agency, Good Neighbors leveraged Taboola's Realize platform to drive fundraising campaigns.
Challenge
Good Neighbors needed to grow monthly donations at the lowest possible CPA while competing for attention across search and social.
Solution
Ad Efficiency launched donation ring campaigns on Taboola Realize using deep learning, predictive audiences, and retargeting to reach and convert high-intent donors.
Result
In seven months, Good Neighbors increased its share on Taboola by 71% while reducing CPA by 31% and CPC by 53%.
Good Neighbors is working with Ad Efficiency to expand monthly giving. Together, they built a campaign around the “Your Turn Ring,” engraved with the message “YOUR TURN.” The ring represents the idea that the turn to support children starts with you — encouraging people not only to appreciate its design, but also to change a child’s life and experience the fulfillment that comes from giving. Through this message, the campaign inspires people to join a movement that spreads positive impact.
