Performance at a Glance
18%
Higher Return on Investment (ROAS) Than Other Native Ad Channels
51%
Increase in Click-Through-Rate (CTR)
3X
Higher Conversion Rate (CVR) Than Other Channels
Company
Durex, founded in 1929 and owned by parent company Reckitt, is a leading brand of condoms and personal lubricants. Havas Group, founded in 1835, is one of the world’s largest global communications groups with a presence across over 100 countries.
Challenge
Increase purchases on Hepsiburada, a leading e-commerce marketplace in Turkey.
Solution
Use Taboola image ads and A/B testing to reach audiences across premium publisher pages and drive traffic to Hepsiburada landing pages.
Results
With Taboola, Durex and Havas generated an 18X higher ROAS and 3X higher CTR than other native ad channels, and increased CVR by 51%.
Working with Taboola was easy and effective. Their helpful account management team allowed us to get up and running with effective native ads that exceeded our expectations for metrics like conversion rate and click-through-rate.
