Chery, part of Freesbe Group, Increases Leads Through Realize Multi-Format Ad Strategy
Performance at a Glance
Higher CVR on Days When Video Ads Ran
Lower Average CPA on Days When Video Ads Ran
Higher Average vCTR Than The Taboola Benchmark for Video Ads
Company
Chery, part of Freesbe Group, is a leading global automobile brand based in China. Pigment Creative House is a leading digital agency based in Tel Aviv, specializing in crafting innovative brands, products, and platforms.
Challenge
Increase performance results with multi-format content promotion.
Solution
Launch Realize Image and Motion Ads to generate leads and Realize Video Ads of drivers’ tips to increase engagement.
Result
The Realize Video Ads positively impacted Image Ad performance, leading to a 12% higher CVR and 35% lower average CPA on days when Video Ads ran. The Video Ads also drove a 25% higher average vCTR than the Taboola benchmark.
Our Taboola team provided such personalized service and support, setting them apart from many other platforms. After we launched a series of Video Ads based on their suggestion, we were thrilled to see that they showed amazing engagement metrics. On top of that, the videos had a positive impact on overall performance metrics, demonstrating Realize’s ability to help generate leads and lower-funnel results.
