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BlueBet Videos Reach Sports Fans Over 1.5 Million Times with Taboola

Performance at a Glance

830,000+

Completed Video Views

1.5M

Viewable Impressions

Company

BlueBet is an Australian publicly listed company (BBT) with offices in Darwin and Sydney and operates under a Northern Territory Gambling License.

Challenge

Find new and innovative ways to increase their brand awareness within Australia in a competitive wagering industry.

Solution

Work with Taboola to distribute video ads across premium news sites, online magazines, relevant niche websites and other digital properties.

Result

With Taboola, BlueBet saw over 830,000 completed views and 1.5 million viewable impressions.

We’ve been partnered with Taboola for several years now, and see them as an extension of our business to help grow our brand awareness in Australia. The Taboola campaign team has always delivered sensible, considered campaign strategies with professional execution.
Bill Richmond Chief Executive Officer, BlueBet

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