Performance at a Glance
Investment growth year over year
Net reduction in CPA
Increase in CTR with Motion Ads
Company
Akbank is one of Turkey’s largest privately owned banks. They worked with Optdcom, a performance marketing agency based in Istanbul, to scale credit card acquisition campaigns on Realize.
Challenge
Akbank needed to scale Axess credit card acquisition volume significantly while reducing total cost per acquisition.
Solution
Optdcom used Realize to run AI-optimized campaigns combining Predictive Audiences, Motion Ads, and Maximize Conversions bidding to find and convert high-intent applicants at lower cost.
Result
Akbank scaled its Realize investment 8x year over year while reducing total CPA by 41%, driven by a 72% CPA reduction from Predictive Audiences and an 81% CTR lift from Motion Ads.
We set an aggressive growth target for 2025 and needed partners who could deliver both scale and efficiency. Realize proved it could do both. The platform has moved from a supporting channel to a primary performance engine in our media mix, and we plan to continue building on that momentum.
