abrdn Investments & Starcom Global Launch Campaign Powered by High Quality Taboola Video Ads
Performance at a Glance
283%
Higher CTR than popular video platform
51%
Higher VTR than popular video platform
39%
More clicks than popular video platform
Company
abrdn Investments is a global specialist asset manager, which helps millions of people save and achieve their target investment outcomes. Starcom powered by Performics, part of Publicis Groupe, is a global communications planning and media leader.
Challenge
Promote abrdn Investments as a thought leader through an insightful and engaging sponsored video series, created in partnership with Bloomberg Media.
Solution
Launch Taboola Video Ads in highly viewable placements across top publisher sites on the open web.
Results
Taboola Video Ads drove a 283% higher CTR and 51% higher VTR than a popular video platform.
Taboola played an integral part in our strategy to drive full-funnel engagement for abrdn Investments sponsored content partnership with Bloomberg Media. With Taboola’s dynamic Video Ad placements, we were able to target professional audiences at scale and generate brand consideration for abrdn Investments’ thought leadership expertise.
