Content Marketing
Content Marketing: A Beginner’s Guide
Let’s be real, marketing is kind of a drag — I know I personally hate ...
Megan Morreale
12 articles
I lead Taboola's content marketing team and drink way too much iced tea. You can find me online writing, tweeting or crunching a set of marketing data. Tweet me @MeganRoseM, or connect with me on Linkedin: in/meganmorreale/.
Articles by this author
Performance Marketing
Future of Advertising: Taboola, DoubleVerify & Magnite CEOs at Adweek
There’s been a lot of moving and shaking beneath the feet of the advertising industry ...
Performance Marketing
Conversion Copywriting: 6 tips to Write Copy That Converts
In the world of performance marketing, every piece of content is an opportunity to drive ...
Performance Marketing
Eight Customer Acquisition Strategies to Grow Your Business
User acquisition takes constant work. There is no one-size-fits-all strategy. Although many companies use the ...
Industry Trends
Mister Spex CEO on Consumer-First Marketing and Disrupting Eyeglasses
Disruptive brands are emerging in their markets with a bang, and in many cases, are ...
Display Ads
The Future of Data: Intent Recognition with Bombora’s VP of Audience Solutions
We all want to reach our audience at the right time—advertisers and publishers alike crave ...
Industry Trends
An Interview with Publicis Media’s Head of Communication on the Power of Native
The agency environment and native advertising haven’t always been immediate obvious friends, but according to ...
Content Marketing
5 Necessary Tips You Need to Grow from Three Popular Disruptive Brands
You’ve seen them out there—the disruptive brands that have figured out the web, nailed the ...
Performance Marketing
How to Execute Your Holiday Campaign with Taboola (Part 3)
As retail and eCommerce marketers race towards the holiday season, so do their online marketing ...
Content Marketing
How Editorial Content Should Be Build to Maximize Engagement
An effective content strategy is founded on a wide variety of content. Brands produce videos, ...
Content Marketing
Helping to Build the Avocados from Mexico Brand with a 14% Increase in Leads
Recently a Super Bowl advertiser, Avocados from Mexico (AFM) is a nonprofit organization that has ...
Performance Marketing
We’re More than Doubling Lead Quality for our Real Estate Customers
When it comes to online real estate, it’s hard to generate quality leads. Not all ...