Brand Awareness
Brand Awareness: What It Is, Why It Matters, Benefits
Brand awareness is a measure of how much audiences recognize and remember your business. The ...
Amanda Walgrove
21 articlesArticles by this author
Content Marketing
Amazon Prime Day & Big Deal Days 2024: Key Insights for Holiday Campaigns
Find out how Skimlinks, a Taboola company, can help with your affiliate marketing strategy. Learn ...
Industry Trends
Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Native Advertising
How to Repurpose Your Social Ads as Native Ads: A Practical Guide
If you’re looking to diversify your marketing mix, native advertising can be a perfect complement to ...
Taboola Deepens Integration with Google DV360, Giving Advertisers Direct Access to Affinity and In-Market Audience Segments
Advertising with Taboola just got even easier. In 2020, we announced our direct integration with Google’s ...
Performance Marketing
What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies
Now that we’re in the thick of holiday season planning, there’s still time to take ...
Native Advertising
New Study: Native Video Increases Awareness, Favorability, and Engagement
Native advertising and video content are powerful — but combined, they’re proven to increase brand ...
AdTech
Supply Side Platforms (SSPs): What Are They, How Do They Work, Types
What Is A Supply-Side Platform (SSP)? Supply-side platforms (SSPs) – types of software that allow ...
Affiliate Marketing
Paid Traffic for Affiliate Marketing: Sources and Guide
Affiliate marketing is a valuable strategy for publishers that want to earn revenue from their ...
Content Marketing
Get Cookin’: How to Build Thanksgiving Ad Campaigns That Drive Clicks
Thanksgiving is set to kick off a busy 2022 holiday shopping season — and advertisers ...
Content Marketing
Back-to-School Marketing Trends 2021
As students prepare to head back into the classroom this year, back-to-school marketers have a ...
Reporting & Analytics
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...