Brand Awareness
Brand Awareness: What It Is, Why It Matters, Benefits
Brand awareness is a measure of how much audiences recognize and remember your business. The ...
Amanda Walgrove
20 articlesArticles by this author
Industry Trends
Your Game Day Campaign Playbook: Insights and Best Practices from the Big Game
Super Sunday is one of the biggest advertising opportunities of the year — and not ...
Native Advertising
How to Repurpose Your Social Ads as Native Ads: A Practical Guide
If you’re looking to diversify your marketing mix, native advertising can be a perfect complement to ...
Taboola Deepens Integration with Google DV360, Giving Advertisers Direct Access to Affinity and In-Market Audience Segments
Advertising with Taboola just got even easier. In 2020, we announced our direct integration with Google’s ...
Performance Marketing
What Do Top-Performing Holiday Campaigns Have in Common? These Creative Strategies
Now that we’re in the thick of holiday season planning, there’s still time to take ...
Native Advertising
New Study: Native Video Increases Awareness, Favorability, and Engagement
Native advertising and video content are powerful — but combined, they’re proven to increase brand ...
AdTech
Supply Side Platforms (SSPs): What Are They, How Do They Work, Types
What Is A Supply-Side Platform (SSP)? Supply-side platforms (SSPs) – types of software that allow ...
Affiliate Marketing
Paid Traffic for Affiliate Marketing: Sources and Guide
Affiliate marketing is a valuable strategy for publishers that want to earn revenue from their ...
Content Marketing
Get Cookin’: How to Build Thanksgiving Ad Campaigns That Drive Clicks
Thanksgiving is set to kick off a busy 2022 holiday shopping season — and advertisers ...
Content Marketing
Back-to-School Marketing Trends 2021
As students prepare to head back into the classroom this year, back-to-school marketers have a ...
Reporting & Analytics
Watch Now: Experts Weigh In on a Cookieless World During Adweek’s Mediaweek
As advertisers prepare for a cookieless world, it’s important for them to work together on new strategies and ...
Native Advertising
What are the Pros and Cons of Native Advertising?
Before diving into any new advertising strategy, it’s important to understand its benefits and drawbacks. ...