El Corte Inglés achieves 154% higher engaged sessions at 69% lower cost with Realize compared to Google Display, Social, and Native Platforms
Performance at a Glance
Increase in engaged sessions in 9 months
Lower cost per engaged session than Google Display, Social and other native platforms
Longer engagement than Google Display, Social and other native platforms
Company
El Corte Inglés is a leading premium department store in Portugal, offering one of the market’s widest and most diverse assortments across fashion, beauty, home, technology, gourmet food, sports, culture, and more.
Challenge
El Corte Inglés needed to drive qualified traffic to their site at a lower cost, reaching engaged shoppers that Google Display and social channels weren't delivering enough.
Solution
They used Realize to promote product launches and seasonal promotions, combining Maximize Conversions bidding with image and carousel ads to reach high-intent shoppers across the open web.
Result
El Corte Inglés grew engaged sessions 154% year-over-year, while achieving 69% lower costs and 49% longer engagement time than other channels.
Realize helped us find the qualified traffic we needed at a cost other channels couldn't match. The engagement quality improved significantly; users stayed longer and explored more. Working closely with Taboola, we achieved exactly the results we were looking for.
