Reporting & Analytics
Mobile Attribution: Tracking Your Audience As They Interact with Apps
You know what they say about not seeing the forest for the trees? Well, imagine ...
Steven John
36 articles
Steven John is a journalist with 13-plus years of experience testing and reporting on consumer products, interviewing experts from a variety of fields, visiting unique locations around the globe and reporting back on all of it. He primarily specializes in outdoor gear, consumer tech, food, DIY and apparel. His work has been featured in New York Magazine, Forbes, The Daily Beast, Architectural Digest, Insider, Gear Junkie and many other publications, and he runs his own outdoor lifestyle site, Dad Gear Review. John lives outside New York City with his wife and two kids, all of whom spend as much time as possible outdoors, whether hiking, paddling, biking or just going for neighborhood walks.
Articles by this author
Email Marketing
Drip Campaigns: The Pre-Planned, Targeted, and Effective Way to Engage
Drip campaigns use pre-written emails sent to potential customers on a schedule, or triggered by ...
Performance Marketing
Engagement Rate: Importance, Calculation, Benchmarks
You might think an ad being served to thousands of people on social media or ...
Reporting & Analytics
Cross-Device Attribution: How It Works, Benefits, Challenges
Imagine you and your marketing team created a social media advertising campaign that you thought ...
Target Audience
Geotargeting: Where To Focus Ad Placement
A bakery in Denver does not need to advertise its pies in Dallas. Nor does ...
Reporting & Analytics
Incremental Reach: What It Is, How It’s Measured
Marketers have many ways to reach an audience online, from newsletters and banner ads to ...
Performance Marketing
Ad Click: What Does It Mean, and What Does It Cost?
One big difference between online ads and that billboard? While the billboard may well convince ...
E-commerce
Cart Abandonment Rate: What It Shows and How to Reduce It
Picture someone walking into a brick-and-mortar store pushing an empty shopping cart. He or she ...
Performance Marketing
Call to action: CTA in Marketing Explained
When you hear the words “call to action” you might first picture troops going up ...
E-commerce
How to Drive eCommerce Sales: 10 Proven Strategies
Short for electronic commerce sales, e-commerce sales simply refers to buying and selling that takes ...
Performance Marketing
Return on Ad Spend (ROAS): Know How Your Ads Are Performing
In the simplest of terms, if you spent $100 on an online ad, and later ...
Performance Marketing
Ad Verification Explained: How It Boosts Ad Efficiency
Starting in 1967, TV station WNEW-TV, of New York City, began using the phrase, “It’s ...