Euny Hong

Performance Marketing

AI in Digital Marketing: Definition, How to Use It in Your Strategy

You might be nervous about using artificial intelligence (AI) in the workplace, given everything you’ve ...

12 min read Mar 03 2025

Content Marketing

Content Marketing ROI: Measuring the Value of Your Content Efforts

Monitoring your content marketing ROI allows you to pinpoint what aspects of a marketing campaign ...

13 min read Feb 09 2025

Affiliate Marketing

Customer Referral Programs: Definition, Benefits, How to Create One

Word-of-mouth referrals are powerful: Recommendations from your friends and family are the most trusted form ...

10 min read Sep 03 2020

Brand Awareness

How to Measure Brand Awareness: KPIs, Metrics and Strategies

Brand awareness refers to people’s ability to recall and recognize your business. It’s the very ...

8 min read Apr 01 2020