Research & Insights Hub
Explore deep-dive reports, original research and actionable marketing insights.
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Realize ID -
The Data Advantage ReportNavigating Identity and Intent in a Fragmented Ecosystem
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The Agentic Advantage in Performance Marketing
How top marketers use agentic AI in advertising to capture untapped revenue and true incrementality.
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A Columbia University Study:
Do AI Ad Creatives Actually Convert?We put AI ads to the test against human ad creatives in a rigorous academic trial.
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The Pulse of Performance Advertising: Diminishing Returns
A survey conducted with Qualtrics uncovers key trends and challenges of efficiently scaling performance marketing campaigns on social media.
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Taboola Japan Reach Study 2026
Smartphone and PC audience benchmarks against Japan's major platforms.
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