The Agentic Advantage
in Performance Marketing

98% of advertisers use Agentic AI, but only inside walled gardens. New research uncovers the untapped opportunity beyond Search and Social.

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Agentic AI Is Redefining Performance Marketing

Inside the report, The Agentic Advantage in Performance Marketing: Securing Incremental Growth Beyond Search and Social, you’ll find:
The Adoption Benchmark

Where advertisers are deploying Agentic AI at scale and the performance gains they’re seeing.

The Diversification Imperative

Why finding incremental performance beyond walled gardens is now a top priority.

The Complexity Problem

The operational barriers holding back expansion, and the demand for AI-powered solutions.

The Beyond Walled Gardens Unlock

What it would take for advertisers to meaningfully shift budget outside walled gardens.

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Marketers Need Agentic Scale Beyond the Walled Gardens

A survey of 200 performance marketing leaders reveals how intelligent campaign systems are transforming results.

11

%

See Significant Performance Improvements from AI-Powered Campaigns

11

%

Ready to Invest Beyond Walled Gardens with Agentic AI

11

%

Say Incremental Performance Beyond Search and Social Is a Top Priority

Your Walled Garden Strategy Has a Ceiling

Here’s the data to help you break through it.
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