Realize offers targeting based on a variety of audience types:
Broad Targeting - also known as run of network, where the predictive algorithm works to find the right audience
Advertiser 1st Party - also for retargeting purposes
Taboola Pixel audiencesFile based audiences - available in the US, Canda, UK, France, Germany, Spain, Italy, Israel, Greece, Switzerland, Uruguay, Portugal, Turkey, India, Japan, Singapore, Australia, New Zealand, Brazil, Mexico, Argentina, Colombia, South Africa, Puerto Rico, Panama, Azerbaijan
Lookalikes - based off a CRM file and available only in the USAudience data marketplace - including both Taboola's 1st party data and 3rd party segments
You can combine different audiences together, however it's important to note that too many audience overlays can result in limited reach.
It's important to always check the reach estimator to understand what you're scaling ability is like when overlaying audience targeting to your campaigns.
✅ If you have questions or concerns, contact your Account Manager, chat with Abby, our AI assistant on realize, email support@taboola.com or contact our support over live chat within Realize.