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How to Create a Programmatic Deal through The Trade Desk

Programmatic Deal ID Setup

Set up a Deal ID to begin automated ad buying with The Trade Desk and Taboola. If you are a first-time buyer with Taboola, you must first contact your Trade Desk representative to add Taboola as a Supply Partner.

Select Private Market Only from the Market Type dropdown menu. Click +Contract/Group and search for your Inventory Contract in the list. Select your contract and click Add Selected.
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Classic View

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Alternate View
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Now that the PMP Contract is created and targeted, you can continue to edit your campaign.
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Programmatic Video Creative Setup

Add Video Creative to begin automated ad buying with The Trade Desk and Taboola.

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✅ Reach out to your Realize rep if you have any questions. If you do not have a Realize rep, would like to request more information, please send an email to programmatic@taboola.com with the subject line “Opt in toRealize”.
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