A Columbia University Study
Do AI Ad Creatives Actually Convert?
We put AI ads to the test against human ad creatives in a rigorous academic trial. The results challenge what advertisers think they know about AI performance.
The Evidence: Real-World Performance at Scale
Columbia University researchers analyzed Realize global performance data to bridge the gap between AI theory and advertising reality.
Inside the report, AI Ads That Work: How AI Creative Stacks Up Against Humans, you’ll find:
The Performance Benchmark:
Definitive proof that AI-generated ads perform on par with
(and frequently outperform) human-made creative.
The “Fear Gap” Debunked:
Definitive proof from Gen AI AdMaker that AI-generated ads perform on par with (and frequently outperform) human-made creative.
The CTR Playbook:
Data-backed signals on the specific creative drivers that skyrocket click-through rates (and the “red flags” that kill them).
The Perception Paradox
Why the quality of the message matters more to your audience than who, or what, created it.
The Real-World Data Behind the Study
300K+
Realize Ads
3M
Clicks from Live Campaigns
500M+
Impressions
AI isn’t Replacing Creative. It’s Making Performance Advertising Smarter.
How to use AI for creative strategy, not just high-volume output.
Real-world CTR and conversion benchmarks across 300K+ ads.
Analysis of how audience perception shifts when ads are AI-labeled.
