Realize Advertorials is a Gen-AI-powered advertorial builder integrated directly within the Realize platform. It allows you to create engaging, editorial-style landing pages in minutes - without needing any coding skills, design software, or third-party hosting tools.
By utilizing an advertorial, you can educate your audience and build trust before asking them to make an action, which typically results in stronger intent.
Key Features & Benefits
Automatic Pixel Tracking: The Taboola tracking pixel is automatically embedded into every advertorial you build. You do not need to manually install tracking codes.
Pre-Built Compliance: Pages are optimized to 'largely' align with Taboola’s content and compliance policies from day one, reducing the risk of campaign rejections.
Cost & Time Efficiency: Eliminate the need for expensive external advertorial builders and developer resources.
How to Create an Advertorial in Realize
Building an advertorial is simple and requires zero technical setup.
Step 1: Describe Your Product
Navigate to the Advertorials section on the left panel of Realize dashboard.
Select a template for the advertorial you want to build.
Input basic details about your offering:
Your product or service description.
Your target audience.
Your final destination URL (where users will go to purchase or sign up).
The AI will analyze your inputs and your existing website to generate a page that aligns with your brand.
Step 2: Refine Your Page
Review the AI-generated advertorial.
Use Abby, the built-in AI chat assistant, to make adjustments.
You can ask Abby to tweak the tone (e.g., "Make this sound more urgent with 30% discount on all products"), update the layout, or swap out imagery until the page matches your vision.
Step 3: Publish and Launch
Once you are satisfied with the design, click Publish.
Your advertorial is now live and ready to be used in your Realize campaigns.
All calls-to-action (CTAs) on the advertorial will automatically route visitors to your specified final destination URL.
Frequently Asked Questions (FAQ)
Do I need a separate domain to host my advertorial?
Do I need a separate domain to host my advertorial?
No. Your advertorial is hosted directly within the Taboola Realize platform, saving you the hassle of managing external domains and hosting fees.
How do I track conversions from the advertorial?
How do I track conversions from the advertorial?
Conversion tracking is seamless. Because the Taboola pixel is built-in, you can monitor clicks, engagement, and downstream conversions directly in your Realize reporting dashboard.
Can I edit my advertorial after it is published?
Can I edit my advertorial after it is published?
Yes, you can return to the builder at any time to refine your copy or update images based on your campaign's performance.
Do we have visibility into the advertorial page performance?
Do we have visibility into the advertorial page performance?
Yes. We automatically track several metrics for your advertorial pages directly inside Realize:
Page Views: How many people landed on the advertorial. This appears as "Gen AI LP Visit: Conversions"
Note: "Conversions" here represents the count of visits, not business conversions). This is auto-created when you publish an advertorial.
Click-Outs: How many people clicked the CTA on the advertorial to reach your final landing page. This appears as "Gen AI LP Click Out: Conversions". This is also auto-created.
Engagement & Deep Engagement: Measures user interaction based on time on site and session depth.
Sub-metrics: You can also track CVR, CPA, Value, and ROAS for these actions (e.g., Gen AI LP Visit: CVR shows the percentage of ad clicks that reached the advertorial, while Gen AI LP Click Out: CVR shows the percentage of ad clicks that resulted in a click-through to your destination).
Where to find it: Go to Realize → Campaigns → Ads tab → Column Presets (the column selector) and search for "Gen AI LP" or "Engagement" to add these columns to your report.
Custom Engagement: You may also be able to create custom engagement conversion rules (e.g., time on site > 30 seconds). Check Realize → Tracking → Create Conversion to see if the "Engagement" type option is available for your account.
Do you share data with advertisers inside Realize?
Do you share data with advertisers inside Realize?
Yes. All of the performance data and metrics mentioned above are fully visible to advertisers inside Realize. You simply need to add the relevant columns to your report view.
Do you support third-party pixels (e.g., Meta, Google Analytics)?
Do you support third-party pixels (e.g., Meta, Google Analytics)?
Not currently. Because the advertorial page is hosted directly on Taboola's domain, we do not allow the placement of external third-party scripts at this time.
How can we build retargeting audiences from this traffic?
How can we build retargeting audiences from this traffic?
You can easily retarget this traffic within Taboola. A pixel audience is automatically created for every account that publishes an advertorial.
Where to find it: Go to Realize → Audiences → Pixel Audiences tab and look for "Gen AI LP Visit – Conversion Rule." This audience includes everyone who visited the advertorial page and can be used for retargeting in your other Taboola campaigns.
Are Advertorials policy compliant?
Are Advertorials policy compliant?
Advertorials follow Taboola's general content policies and are largely compliant by default. However, because the product is currently in beta, there may still be some edge cases where the Content Review Team (CRT) rejects an advertorial. A fully compliant version across all geos and verticals is coming in H2.
✅ If you have questions or concerns, contact your Account Manager, chat with Abby, our AI assistant on realize, email support@taboola.com or contact our support over live chat within Realize.